Learn what WEBSITE SQUADRON knows about GOOGLE ADS
Google is the biggest marketer on the planet, and Google Ads offer paid for ads that show up as a result of a user search.
The best place to get started with Ads, is doing the Skillshop Google Ads Training.
Below is all we know about Google Ads at Website Squadron. This text is a work in progress, so it’s not really all all we know… it is all we know and what we’ve had the time for to document.
You will find a long list of key words regarding Google Ads, definition and brief explanations. Feel free to click on the topic header in order to go to a page that will give a more detailed explanation. If there is no link, it means we have not documented the detail yet.
Microsoft Ads
Microsoft Ads are increasing due to chatGBT making use of Bing for it’s online searches.
AI-powered search campaign
When consumers are searching for the products or services you offer, a Google Ads AI-powered Search campaign can reach their audience’s potential buyers.
Google Ads AI-powered Search helps Google understand the user better though:
Broad match
A search can be phrased many different ways, making it hard to predict every search. With broad match, Google AI leverages state-of-the-art language models to increase your ad’s reach.
It is almost impossible to manually keep up with consumer expectations that are constantly changing.
Google AI uses Broad match and Smart Bidding to understand the intent behind user’s searches, not just the words within them. This combination helps advertisers reach more of the right customers, no matter how they’re searching.
Smart bidding
Google attempts to knows your business’ unique goals. Equipped with your data about your business, an AI-powered, smart bidding strategy can help them optimize your ads budget for maximum return on ad spend (ROAS) or conversion value.
Smart Bidding works with broad match to automatically bid on high-performing queries. By bidding at the query level in real-time, it shapes traffic in a way that aligns with performance goals.
To set the right bid, Smart Bidding uses predictive AI which learns from billions of combinations of signals, like time of day or device type, to automatically set unique bids for every search query.
Advertisers using Smart Bidding can set bids based on each user’s context in the moment, which is something that can’t be accomplished manually. Automated bidding is the only way to account for all available signals and improve performance.
Responsive search ads
When your websites provides high-quality assets like headlines, descriptions, call buttons, location information, and so on, , Google AI uses this in your responsive search ads to create compelling ads for the audiences that you’re targeting.
Responsive search ads also work with other assets like sitelinks and images, to make your ads more engaging.
Advertisers can create ads that adapt to show more relevant messages to more people. For example, by entering up to 15 headlines and four descriptions, Google Ads uses machine learning to automatically create and test different asset combinations, learning what performs best over time.
It works with Smart Bidding and broad match to show the right ad for each search query. This includes new queries that a static text ad may not be eligible for, due to ad relevance.
Combination of broad match, smart bidding and responsive search ads
Google Ads claim that advertisers who adopt responsive search ads in campaigns that also use broad match and Smart Bidding see an average of 20% more conversions at a similar cost per action.
Google AI’s mission is to help advertisers deliver the right message, to the right consumer, at the right time, and at the right price.