Learn what we know about Search Engine Optimization (SEO)

The best place to get started with SEO, is reading the Google Search Engine Optimization (SEO) Starter Guide.

Below is all we know about SEO at Website Squadron. This text is a work in progress, so it’s not really all all we know…

Below you will find a long list of key words regarding SEO, with one sentence, maximum 2 sentence, definition. Feel free to click on the topic header in order to go to a page that will give a more detailed explanation.

Google Search Console

Google Search Console enables website owners to monitor, maintain, and optimize their site’s presence in Google Search results.

Organic Search Results

Organic search results match a search in a search engine, but are not paid for ads.

Indexing

Indexing is the process by which search engines store and organize web pages in their database to make them retrievable for user searches.

Microsoft Bing Webmaster Tools

Microsoft Bing Webmaster Tools is an SEO platform that provides insights, keyword research, and performance data to help website owners improve their site’s visibility and ranking on Bing search results. It has relevance to chatGBT.

Schema

Schema is a language designed to help search engine understand the content of your web page, which allows them to index your content more thoroughly and display your content to your intended audience. Schema enables the searcher to see rich snippets in his or her search results.

SNIPPET

Snippets are the descriptive text you see below a search result.

Website Traffic

The more website traffic you get to your website, the better for your search engine optimization.

Time spent on a website, web page or post

Search engines track the time a user spends on your website, web page or post. Their assumption is that the more time spent on your content, the higher the quality of your content, and thus the better the ranking will be.

Social Media

Social media does play a small role in your organic search rankings, and is a great way to increase website traffic.

oEmbed

oEmbed is a protocol that allows embedding content from one website into another by simply providing a URL, and you can find more details in the oEmbed documentation.

oEmbed is used by platforms such as WordPress, Drupal, Tumblr, Medium, Squarespace, Wix, Slack, Discord, Discourse, Notion, Confluence, GitHub, Mailchimp, Zendesk, IFTTT, and Zapier.

Search Result Page (SERP)

A search result page is a webpage generated by a search engine that displays a list of relevant results in response to a user’s search query. It can consist of several other listings.

Organic listings

Organic listings are ranked by the search engine’s algorithm based on relevance and quality.

Search engine organic result

Paid results

Paid results are marked as “Ad” or “Sponsored”.

Google Sponsored Ad

Featured snippets

Featured snippets are highlighted answers displayed at the top of the page in response to certain queries.

Google Featured Snippet

Knowledge panel

Knowledge panel is a box with detailed information about the topic on the right-hand side.

Local results (map pack)

Local results (map pack) is a section showing nearby businesses related to the query, under Places.