SEO Rookie Package

Step 1: Ensure Proper H1 and H2 Tag Usage

Website Squadron begins with optimizing the structure of headings across the site. Proper use of H1 and H2 tags is essential for search engines to understand the content hierarchy. Every page must have a single H1 tag that accurately represents the main topic, followed by H2 tags that break down subtopics and relevant sections. This helps search engines and users alike to navigate and understand the content more easily.

Step 2: Use Descriptive Image Names

Images on the website are a valuable part of SEO. Website Squadron ensures that all images are named descriptively, using keywords relevant to the content they represent. This improves image search visibility and helps with ranking. Additionally, adding ALT tags to images provides more context for search engines and accessibility for users.

Step 3: Configure the Robots.txt File

The robots.txt file tells search engine bots which pages they can or cannot crawl on the website. Website Squadron configures the robots.txt file to allow indexing of important pages while blocking irrelevant or sensitive ones. This prevents bots from wasting resources on pages that do not contribute to SEO efforts and keeps the site focused.

Step 4: Configure the Sitemap.xml File

The sitemap.xml file provides a roadmap of all the pages on the website. Website Squadron configures the sitemap to include all important pages and posts, ensuring that search engines have a clear view of the site’s structure. This improves the chances of the site being indexed properly, leading to better SEO performance.

Step 5: Set Up Google Search Console

Website Squadron sets up Google Search Console to monitor and improve the website’s performance in Google search results. Through Search Console, the site’s sitemap is submitted, and the indexing status of pages is tracked. Additionally, it provides insights into search queries, clicks, and impressions, offering critical data to optimize SEO further. We verify domain ownership via DNS records using TXT supplied by Google Search Console.

Step 6: Include Meta Tags

Meta tags provide search engines with information about the content of each page. Website Squadron ensures that each page includes relevant meta titles and meta descriptions, which appear in search results. Properly configured meta tags improve click-through rates and help boost ranking by making the content more appealing to users searching for relevant topics. We use the plugin called Meta Tag Manager. 
Set meta name description, meta name author, meta name publisher, meta name keywords, meta property og:title and 

Step 7: Set Up Google Business Profile

(If Applicable)

For local SEO, Website Squadron sets up a Google Business Profile to ensure the business appears in local search results. This profile includes essential details like business location, hours, and services, making it easier for potential customers to find the business online. Optimizing this profile can significantly enhance visibility in Google’s local pack and map results.