Digital Marketing By Jake The Marketing Wizard

1. 🏃‍♂️ SEO is a Marathon, Not a Sprint

SEO is a marathon, not a sprint. If your page is an index, it can’t compete on Google.

2. 🔍 Google Search Console is a Must

Google Search Console is an absolute requirement.

3. 📊 Data is Key—Track What Matters

When you’re marketing, you get two things. You get results, and you get data. If you’re not getting data, you’re wasting your money. Always track the thing that you want. If you want to get conversions, track conversions. If you want clicks, get clicks. But don’t try and cross over the two different things you’re tracking.

4. 💻 Websites that Answer Key Questions Perform Better

Websites that answer, “What is this, why am I here, and what do I do next?” tend to perform better.

5. 📄 Add Contact Forms to Every Page

Putting a contact form in the footer of every single page seems to work better.

6. 📈 Every Activity Builds Awareness (SEO)

Click funnels are kind of dead. Every activity you do is search engine optimization because you’re building awareness.

7. 💡 Answer “Why This? Why You?” to Sell More

To that point, every marketing transaction is two steps: Why this, and then why you. If you can answer both of those questions, you’ll sell a lot of your product or service.

8. 🗂️ Page Concepts > Keywords, but Keywords Matter

Page concepts are more important than page keywords. But keywords inform Google of the page’s concept.

9. #️⃣ One H1 per Page

You can only have one H1 on the page.

10. 🚌 Have a “Get Off the Bus” Moment on Your Website

Always have a get-off-the-bus moment visible on your website.

11. 🔥 Heat Mapping Helps Understand Site Exits

Heat mapping is your friend in understanding why people leave your site.

12. 🚫 Great Product + No Awareness = Bad Product

A great product with no awareness is the same as a bad product. The things we think are special about our products might not be the reason people buy them.

13. ⭐ Get Reviews—Always

Encourage your customers to leave reviews. Positive reviews build trust and social proof, which are essential for attracting new customers.

14. ✅ Done > Perfect in Marketing

Your branding doesn’t matter until it does. When it comes to marketing activities, done is better than perfect.

15. ⚡ Fast Load Times = Essential

You don’t need a blog to rank well in Google search. If your website doesn’t load fast, you don’t have a website.

16. 🎯 One Conversion > 1,000 Clicks

I would rather get one conversion than a thousand clicks.

17. 🏢 Google Business Profile is Key for Local Businesses

For local businesses, your Google Business Profile is probably the most important marketing asset in your business.

18. 🏔️ Build Towards Hard Keywords by Ranking for Easier Ones

If you want to rank on a difficult keyword, you have to build towards that keyword by ranking on other related keywords. I think of this like a pyramid with the keyword you want at the top, so you need to build the base first. You can’t build the top of a pyramid first.

19. 🤷‍♂️ You Can Do Everything Right and Still Lose

You can do everything right and still lose.

20. 🛒 Selling is the Most Important Skill in Business

The ability to sell is the most important factor in a business.

21. 🚪 Leads ≠ Good Sales Process

Getting a lot of leads does not solve a bad sales process.

22. ⏳ You Can’t Market a Bad Product Forever

You can’t market a bad product for very long.

23. 🦸‍♂️ The Customer is the Hero, Not Your Product

Your product is not the hero of the story, the customer is.

24. 🖼️ Branding and Marketing Aren’t the Same

Branding is not marketing, but marketing can come out of branding.

25. 💵 Competing on Price Makes Price Everything

If you decide to compete on pricing, the only thing that will matter is your pricing. Marketing isn’t cheap on time nor cost.

26. 💼 Sales Solve All Problems

Sales solves all issues.

27. 🛍️ Use Shopify for E-commerce

If you’re starting an e-commerce brand, please use Shopify.

28. 📏 Great Marketing Isn’t Always Measurable

Sometimes, good marketing is immeasurable.

29. 🔄 Steal Ideas—Just Make Them Unique

It’s okay to steal your competition’s ideas if they are working. Make them unique to you.

30. ⏰ Timeliness in Marketing Matters

Part of marketing is timeliness. If you have to deliberate on your marketing, you can miss the window.

31. 👩‍👦 Use the Mom Test When Building a Website

When you’re building a website, use the mom test.

32. 🔝 No One Remembers Your Worst Social Posts—Just Your Best

No one is going to remember your worst social media posts, but they sure as hell are going to remember your best.

33. 📚 Quantity > Quality in SEO

In search engine optimization, generally, quantity beats quality.

34. 🔗 Most Backlinks = Top Rankings

Having the most backlinks is the most common element of top-ranking webpages.

35. 🤳 If You Post Social Media Links on Your Site, Keep Posting

If you’re going to put your social media links on your website, you better be posting.

36. 📰 Clickbait Works

Clickbait titles work.

37. 🎥 Build Trust with Video Content

Marketing’s goal is to build trust with the consumer before they engage with you. The most trustworthy form of communication is video.

38. 🔄 Small Updates > Huge Website Changes

Consistently updating a little bit of your website is better than massively changing your website every once in a while.

39. 🕒 Keeping Users on Your Site Improves SEO

Keeping people on your website improves your SEO. Google watches who goes back to your website.

40. 📱 Google Checks Mobile Versions for SEO

When Google checks your website for SEO, it uses the mobile version, so you better be mobile-friendly.

41. ⏱️ First 7 Seconds of Video > The Rest

When it comes to video content, your first seven seconds are more important than the rest of the video. Same thing about your email headlines.

42. 🏹 Target Long-Tail Keywords

When you target keywords, use long-tail keywords that are more complex and specific to ensure that you can win on them.

43. 📣 Customer Feedback = Success

Customer feedback breeds success. They know what they want. Sell it to them.

44. 🤝 Reach Out to Influencers—they’ll Promote You

Reach out to your favorite influencers. They will probably promote your product.

45. 📧 Email Marketing is Alive and Thriving

Email marketing is not dead. In fact, it’s the core of the new community marketing rules.

46. 🖼️ Simple Landing Pages Work Best

The best landing pages I ever built are a headline, an image, and a form. That’s it.

47. 🗣️ Write Website Copy Like You Speak

Write website copy like you speak so you show up in voice search more actively.

48. 🗓️ Post 3-5 Times Weekly on Google Business Profile

Make sure that you’re posting new images and posts to your Google Business Profile every single week. I recommend at least three to five times.

49. 🤖 AI is a Tool, Not a Creator

AI should be the first step in your process, not the last step. It’s a tool, not a creator.

50. 🔁 Consistent Brand Messaging = Trust

Develop consistent brand messaging in order to maintain messaging across channels. This creates cohesion, and that creates trust.

51. 👀 Follow Competitors for Insights

Follow, like, and comment all of your competitors’ social media. You’ll learn a lot.

52. 🌐 Build an Online Community Now

Building an online community is the future of marketing, so you need to start building yours now.

53. 💬 Only 2% of Customers Give Referrals—Don’t Rely on It

Only 2% of your customers will ever give you referrals, so if you’re relying on that, you’re limiting your growth potential.

54. 🎙️ Create One Big Content Piece, Then Repurpose It

It’s much easier to create one big piece of content than to create lots of little pieces of content. So start a podcast today and chop it up into all your other platforms.

55. 🎯 Tailor Messages for Different Audiences

You have more than one message and more than one target demographic. Make sure you individualize the messaging for each and every one.

56. 🌎 SEO in Other Languages is Easier Than English

SEO in any language other than English is a lot easier.

57. 🎨 Branding = Colors, Style, Vibe—not Just a Logo

Branding is so much more than a logo. It’s colors, styles, and honestly, a vibe. You’ve got to build out that entire portfolio to make people feel at home inside of your brand.

58. 🎯 Try Ad Platforms Like Pinterest, Reddit, and Podcasts

Google and Facebook ads aren’t the only ads platforms. Check out some other options like X (Twitter), Pinterest, Reddit, and even other podcasts.

59. 🙌 Transparency and Authenticity are Key to Brand Success

The two most common things I see in successful brands are transparency and authenticity. Be yourself and be honest about that with your potential audience. You may not be able to sell to everybody, but the people you can will really love you.